Meet the 'professional namer' who directed Accenture’s $100 million name change: 'It’s the best job in the world'

Courtesy of Anthony Shore

Posted Thursday, April 25, 2024 3:58 pm

Jasmine Li (via Fortune)

“We develop over 1,000 names, and we slaughter every one of those darlings except for one,” Anthony Shore said about his naming process. Read More

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